Knoxville

Knoxville Knoxville, city (1990 pop. 165,121), seat of Knox co., E Tenn., on the Tennessee River; inc. 1876. A port of entry, it is a trade and shipping center for a farm, bituminous-coal, and marble area. Its industries include meatpacking, tobacco marketing, and the manufacture of seat belts, clothing and textiles, electronics, mobile homes, chemicals, and marble, wood, and metal products. Tourism adds to the economy. The city is surrounded by mountains and lakes, and the Great Smoky Mts. National Park and several state parks are nearby. A house was built on the city's site c.1785, followed by a fort and then a town, named for Gen. Henry Knox . Knoxville was the capital of the Territory of the United States South of the River Ohio from 1792 to 1796 and twice (1796â€"1812, 1817â€"18) served as the state capital. During the Civil War the area was torn by divided loyalties; Federals occupied the city in Sept., 1863, and successfully withstood a Confederate siege (Nov.â€"Dec., 1863). The ci ty is the seat of the Univ. of Tennessee, Knoxville College, and the Tennessee School for the Deaf. It was the site of the 1982 World's Fair, which introduced permanent new structures to the city, such as the Sunsphere and the Tennessee Amphitheatre. Knoxville also is headquarters of the Tennessee Valley Authority . Other points of interest include Confederate Memorial Hall, the William Blount Mansion (1792), a replica of the old fort, Chisholm's Tavern (1792), and other historic buildings. Nearby Pigeon Forge has Dollywood, a theme park created by country singer Dolly Parton . The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

Advertising Evaluation Essay - 1393 Words

The press article entitled â€Å" Flattery will get an Ad Nowhere† essential message was to convey to the readers that â€Å"flattering† the consumer, advertising beauty-enhancing products, has as adverse effect and makes the consumer feel less beautiful. The source of this article came from the journal article â€Å"The Self-Activation of Advertisement Ads can affect whether and How Consumers Think about the Self†. The journal article includes four studies. The first study deals with how the enhancing products within an advertising context may address people’s self-concept, translating into activation of the self (Trampe et al 2011). In the second study, it is hypothesized that viewing advertised enhancing products in an advertisement context also†¦show more content†¦The twenty items were rated and the four lowest and highest products were used to determine the products that would be used for this experiment. The highest scoring products were used as the standard for beauty enhancing products. The four lowest scored products were used as the standard for problem-solving products. Study two focuses mainly with the effect of advertised versus unadvertised beauty enhancing products on self-evaluation. The experimenter believes that marketed products can stimulate the self. As an effect of their ability to activate the self, advertised products, as opposed to non-advertised products, may be used as a standard against which consumers evaluate the self (Trampe et al 2011). The was hypothesized that self-evaluations would be lower after introduced to advertised enhancing products, comparative to introduction to the same products when external of an advertisement background. One hundred and eighty-three females participated in the study for course credit. They were randomly assigned to the conditions of the 2 (context: advertised product vs. non-advertised product) x 3 (product type: eye shadow vs. shoe vs. deodorant) between-participants design (Trampe et al 2011). To refresh, according to the pilot test, the eye shadow illustrates an enhancing product and the deodorant illustrates the problem-solving product. However, in study two a shoe was addedShow MoreRelatedAn Evaluation of the Effects of a Global Advertising Campaign2034 Words   |  9 PagesAn evaluation of the effects of a global advertising campaign Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass media such as television, newspaper, radio, billboards as well as the internet. These channels are major tools that we use and see in everyday life. NeverthelessRead MoreThe Impact of Physically Evaluations Attractive Models on Advertising7158 Words   |  29 PagesThe Impact of Physically Attractive Models on Advertising Evaluations Author(s): Michael J. Baker and Gilbert A. Churchill, Jr. Source: Journal of Marketing Research, Vol. 14, No. 4 (Nov., 1977), pp. 538-555 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3151194 . Accessed: 02/05/2011 16:36 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTORsRead MoreThe Impact of Physically Evaluations Attractive Models on Advertising7167 Words   |  29 PagesThe Impact of Physically Attractive Models on Advertising Evaluations Author(s): Michael J. Baker and Gilbert A. Churchill, Jr. Source: Journal of Marketing Research, Vol. 14, No. 4 (Nov., 1977), pp. 538-555 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3151194 . Accessed: 02/05/2011 16:36 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. 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Essay1960 Words   |  8 Pagesbe a fine line drawn between managers and their employees. When managers are friends with their employees, it can be difficult for close friends to be critical of one another. The growth of the business should always rely on unbiased performance evaluations. Tension could also build up between a manager and an employee if they are good friends when it is time to promote some one. The friend could have expectations from the manager that he or she will be promoted even though they possibly do not deserveRead MoreJob Analysis And Pay Model Inputs3639 Words   |  15 PagesFlorida for Community Association Management. Responsibilities are as follows: †¢ Establish rental rates by surveying local rental rates; accounting for overhead costs, depreciation, taxes, and company profit goals. †¢ Attract potential tenants by advertising vacancies; obtaining referrals from current tenants; discussing advantages of location and services; coordinate with staff to ensure that vacant units are cleaned and refreshed and showing vacant units to potential tenants. †¢ Manage tenant contractsRead MoreThis Will Be A Review Of The Building Of New Cultural Framework1804 Words   |  8 Pageslistening, and having a good attitude to inform every day behavior and decisions. 5. Apply concepts and thoughts to create personal and team commitments to create a new vision of excellence in the CCC. Program Design, Development, Implementation, and Evaluation The program’s beginning rests in a thought that one of Advanced Home Care’s consultants wrote a little while ago, â€Å"Does culture fuel your strategy – does it devour it?† (Bina, 2014). Shideh begins her article by stating an observation made by PeterRead MoreEssay on Chicken of the Seas917 Words   |  4 Pagesin the form of discount coupons in newspapers (iii)  Ã‚  Ã‚  Ã‚  Ã‚  Alternative Evaluation – Consumers will have in mind an evoke set of brands that they intend to purchase after engaging the above information search. Certain brands of canned tuna will also form part of the consideration set if there is substantial reminder advertising. Due to a perceived lack of product differentiation in general, the most common form of evaluation criteria are price and promotion where brands may be evaluated favorably

Fossil Fuels The World s Primary Energy Source

Fossil fuels, including coal, oil and natural gas, are currently the world s primary energy source. Formed from organic material over the course of millions of years, fossil fuels have fueled U.S. and global economic development over the past century. Yet fossil fuels are finite resources and they can also irreparably harm the environment. According to the Environmental Protection Agency, the burning of fossil fuels was responsible for 79 percent of U.S. greenhouse gas emissions in 2010. These gases insulate the planet, and could lead to potentially catastrophic changes in the earth’s climate. Technologies such as Carbon Capture and Storage (CCS) may help reduce the greenhouse gas emissions generated by fossil fuels, but other, more sustainable energy sources are available. Alternative energy sources such as wind power, hydropower, nuclear generation, and biofuels have the capability to effectively replace fossil fuels within a reasonable amount of time. Supporters of fossil f uels as an energy source claim that shale oil and gas will provide a solution to the energy crisis and eliminate the notion that fossil fuel reserves will be exhausted in the imminent future. These vast resources of heavy crude oil and natural gas can only be accessed using a technique known as hydraulic fracturing. However, it has been proven that extracting hydrocarbons from shale and tar sands is not a sustainable method and can have devastating ecological consequences (Rumpler). Fracking uses aShow MoreRelatedFossil Fuels : The World s Primary Energy Source952 Words   |  4 PagesFossil fuels are currently the world s primary energy source. Fossil fuel includes coal, natural gas, and oil. In 2015, The United States consumed 97.7 billion btu of energy, 81% of that was from fossil fuels (U.S. Energy Information Administration, 2016). Fossil fuel use will cause air and water pollution that will negatively affect all life on Earth. In 2012, it was estimated that air pollution caus ed 6.5 million deaths worldwide (WHO, 2016). These pollutants can worsen or cause respiratory andRead MoreThe Sources Of Fossil Fuels1429 Words   |  6 PagesThis paper will discuss the three main fossil fuels which are oil, coal, and natural gas. This research shows how the fossil fuels are formed, where they could be found, and explain how they were formed over millions of years. This paper will show the numerous advantages of fossil fuels compared to the disadvantages and how they are hurting the Earth. Fossils fuels are critical to the function of everyday life. The world would be a different if fossil fuels and their uses were not to of use. Read MoreNew Energy for the Future1358 Words   |  6 PagesNew Energy for the Future For years man has relied on energy in order to be successful in life. The industrial revolution relied on coal for the new inventions brought into the world. Life as has never been the same since then. 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Google Is Changing Everything Free Essays

Google Is Changing Everything 1. Use Google to conduct a search. What advertisements appear next to the search results? Answer: Advertisements related to the search keyword. We will write a custom essay sample on Google Is Changing Everything or any similar topic only for you Order Now 2. What is Google trying to do with spreadsheets? Answer: Google try to provide spreadsheets to compete Microsoft products as well as to be able to provide online spreadsheets where people could share and collaborate instantly to the spreadsheets and store the file online instead in local computer 3. What is an enterprise search? Answer: Enterprise search is the practice of making content from multiple enterprise-type sources, such as databases and intranets, to be indexed, searched and displayed to authorized users 4. Identify potential revenue models in Google’s activities described here and on Google’s Web site. Answer: Google potential revenue model is through advertisement. Therefore we can said that Google Revenue = Time Spend On Web. The more time people spent on the web means more exposure to Google ads. For the advertisement, the advertisers pays Google for every person clicks on the ad which lead to the advertiser’s website. . How do Google’s services benefit a company such as Kaiser? Answer: From the case study, we can see that Kaiser developed clinical knowledge portal for their 50,000 doctors, nurses and other caregiver, which main purpose is to allow right information be able to be accessed quickly and easily. Therefore with the combination of knowledge which stored in the po rtal and the advancement of Google Search Appliance, Google able to provide them with reliable indexing and also strong search capability. Furthermore by using Google’s spell checking, problem with doctor handwriting and pharmaceutical products name can be easily overcome. 6. Why is Google considered a Web 2. 0 company? How is it related to social networking? Answer: According to Wikipedia, Web 2. 0 is associated with web applications that facilitate participatory information sharing, interoperability and collaboration on the World Wide Web. Based on the characteristic of web 2. 0, Google can be considered as Web 2. Company because it can be accessed from anywhere, have strong data which supporting their company, periodically updated, and have good user interface. Google can be considered to web 2. 0 company not only related to their social networking product, but also to their other product such as Gmail, Google Maps, etc. Through Orkut, which already being replaced with Google Plus, which is Google social networking product. From Google Plus user will be able to interact with others and create network with othe rs 7. Enter google. om and identify all wireless activities. Answer: Google try to move all the desktop application to web based application. In the google. com site, the wireless activities that can be found are search maps, Google Plus, Google Mail, You Tube, Google Groups, Google Document, etc. 8. Google derives most of its income from advertisement. Yet, it provides many other services for free. Speculate on the reasons. Answer: It is believed that anything that related to digital networks quickly feels the effect of falling cost. According to basic economic theory, in a competitive market, price falls to marginal cost. And this also applies to Internet, however in this sector every day marginal cost of digital information comes closet to nothing. And in my opinion why Google provides their service free is in order to build their reputation. I believed that once people already gained trusted, feel comfortable and feel that this service provide lots of benefit, they will not be oppose if they need to pay for this service eventually. For example in Google web advertisement, it all started with their good reputation in searching keyword based on their PageRank technology, which lead to attention, which mean increase in traffic, and as a return, money come to Google through advertisement. 9. Identify Google’s activities related to e-commerce. Answer: Related to e-commerce, Google facilitates advertising through Google AdSense. In addition to that, Google also facilitate online selling and buying by introducing Google Product Search. How to cite Google Is Changing Everything, Papers

Google Is Changing Everything Free Essays

Google Is Changing Everything 1. Use Google to conduct a search. What advertisements appear next to the search results? Answer: Advertisements related to the search keyword. We will write a custom essay sample on Google Is Changing Everything or any similar topic only for you Order Now 2. What is Google trying to do with spreadsheets? Answer: Google try to provide spreadsheets to compete Microsoft products as well as to be able to provide online spreadsheets where people could share and collaborate instantly to the spreadsheets and store the file online instead in local computer 3. What is an enterprise search? Answer: Enterprise search is the practice of making content from multiple enterprise-type sources, such as databases and intranets, to be indexed, searched and displayed to authorized users 4. Identify potential revenue models in Google’s activities described here and on Google’s Web site. Answer: Google potential revenue model is through advertisement. Therefore we can said that Google Revenue = Time Spend On Web. The more time people spent on the web means more exposure to Google ads. For the advertisement, the advertisers pays Google for every person clicks on the ad which lead to the advertiser’s website. . How do Google’s services benefit a company such as Kaiser? Answer: From the case study, we can see that Kaiser developed clinical knowledge portal for their 50,000 doctors, nurses and other caregiver, which main purpose is to allow right information be able to be accessed quickly and easily. Therefore with the combination of knowledge which stored in the po rtal and the advancement of Google Search Appliance, Google able to provide them with reliable indexing and also strong search capability. Furthermore by using Google’s spell checking, problem with doctor handwriting and pharmaceutical products name can be easily overcome. 6. Why is Google considered a Web 2. 0 company? How is it related to social networking? Answer: According to Wikipedia, Web 2. 0 is associated with web applications that facilitate participatory information sharing, interoperability and collaboration on the World Wide Web. Based on the characteristic of web 2. 0, Google can be considered as Web 2. Company because it can be accessed from anywhere, have strong data which supporting their company, periodically updated, and have good user interface. Google can be considered to web 2. 0 company not only related to their social networking product, but also to their other product such as Gmail, Google Maps, etc. Through Orkut, which already being replaced with Google Plus, which is Google social networking product. From Google Plus user will be able to interact with others and create network with othe rs 7. Enter google. om and identify all wireless activities. Answer: Google try to move all the desktop application to web based application. In the google. com site, the wireless activities that can be found are search maps, Google Plus, Google Mail, You Tube, Google Groups, Google Document, etc. 8. Google derives most of its income from advertisement. Yet, it provides many other services for free. Speculate on the reasons. Answer: It is believed that anything that related to digital networks quickly feels the effect of falling cost. According to basic economic theory, in a competitive market, price falls to marginal cost. And this also applies to Internet, however in this sector every day marginal cost of digital information comes closet to nothing. And in my opinion why Google provides their service free is in order to build their reputation. I believed that once people already gained trusted, feel comfortable and feel that this service provide lots of benefit, they will not be oppose if they need to pay for this service eventually. For example in Google web advertisement, it all started with their good reputation in searching keyword based on their PageRank technology, which lead to attention, which mean increase in traffic, and as a return, money come to Google through advertisement. 9. Identify Google’s activities related to e-commerce. Answer: Related to e-commerce, Google facilitates advertising through Google AdSense. In addition to that, Google also facilitate online selling and buying by introducing Google Product Search. How to cite Google Is Changing Everything, Papers

What Economic Indicators are Important for Investing in the Automotive Industry free essay sample

During the current economic conditions companies are facing many challenges. A way of making changes can save or preserve what the company has built over the years. The purpose of this paper will be to review what economic indicators that the automotive industry uses and includes an in-depth analysis on how team C’s forecast will affect the industry. Then go on to give an evaluation of the effect of past and current fiscal policies, monetary policies, budget deficits, or surpluses on the economy and the auto industry. Followed by a few final recommendations and strategic initiatives of what team C would take to help the auto industry become stronger and weather through the current economic conditions. The auto industry is a large market located in most countries around the globe. There are six economic indicators that affect the auto industry and other neighboring industries. The auto industry is reflected by the increase and decrease of economic activity. We will write a custom essay sample on What Economic Indicators are Important for Investing in the Automotive Industry? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, the auto industry is affected by trade and real GDP. Real GDP is the total output of goods and services that adjusted periodically by inflation. The auto industry was responsible of 4. 1 % of the real GDP in the 1980s and 3. 5 % in 2004 (Kubarych, 2004). The significant percentage shows how the auto industry is a source to the real GDP for the United States. Another economic indicator is unemployment rate. Unemployment rate is the rate of dislocated workers who can work. The auto industry is responsible for employing more than three million workers in the United States alone (U. S. Bureau of Labor Statistics, 2010). With the responsibility of employment over many workers in the United States, the auto industry will be one of the contributing factors on the unemployment rate. When gas prices increase and decrease in economic activity the auto industry is affected in a way that creates a decrease in demand. When demand decreases, the auto industry has to lower supply. When supply is lowered the auto industry has to lay off workers to balance financial health of the industry, which creates an increase in unemployment rates. The inflation rate is the price changes on goods and products. These price changes reflect the value of the product or service. The auto industry itself is affected in a large way by inflation. Inflation creates a larger cost on manufacturing the product. To make up cost of manufacturing the product the auto industry has to increase prices of products to make up cost. The consumer is affected in a way that demand can decrease. Other than the basic economic indicators there are three other indicators as well that affects the auto industry. The three indicators are auto sales, Producer Price Index (PPI), and oil and fuel prices. Auto sales indicate the revenue acquired after production of an automobile. With the amounts of auto sales recorded, the auto industry will be able to use information accurately to forecast future supply and demand. Producer Price Index is the measurement of change of prices over a period of time by the auto industry. The changes in prices reflect on the performance levels of the auto industry. Low PPI shows the auto industry is stable and has ability to perform. High PPI shows the auto industry has effects from economic activity whether negative or positive effects. PPI change could be suggested as a way to measure the economic activity in the nation. Oil and fuel prices are economic indicators for the auto industry as well. The high cost of fuel can lower demand because inability to operate automobile with increased fuel prices. Thus the auto industry has to reflect manufacturing a vehicle to meet the demand of fuel savings. Many larger vehicles such as trucks, vans, and sport utility vehicles can decrease in demand, whereas hybrid and high mpg vehicles seem to flourish. Oil and fuel prices will be an indicator for the auto industry in relation to manufacturing demand product. The economic indicators are used as tools to forecast for the auto industry as well. An analysis of the auto industry forecasting methods is acquired. Economic indicators are a way to judge the economic activity of the country. By using the economic indicators the auto industry can use forecasting techniques to prepare accurately for a future period in time. Consumers hold off purchases of automobiles when the economy is bad, but pick up purchasing as condition of economy get better. The auto sales indicator is a tool used to contribute to forecasting techniques. The auto sales indicator shows how much revenue was acquired from sales of the automobiles. J. D. Power and Associates is a source that contributes to forecasting auto sales for future periods. The source is most accurate compared to other sources because of the ratio between forecast and indicated amounts of revenue. The forecast is used by the auto industry as a guide to development of new vehicles along with contributing to the budgeted expenses for upcoming year. The forecast also provides the auto industry the ability to implement planning in the upcoming year. The auto sales can be affected anytime by the nations economy; thus the forecast may not be the exact prediction. Therefore, the auto industry can use numerous years of forecast data to see trends to establish an alternate plan. By using the forecasting method the auto industry will keep a tight budget to reflect sales to keep profit margin at a protected rate. The Producer Price Index uses forecasting tools to recognized trends over a period. These trends can be established from year to year and month to month. This allows the auto industry to view trends to establish marketing strategies, budgeting analysis, and production. By viewing the PPI the industry can forecast for upcoming years as well as allowing each manufacturer to implement a plan based on forecast to develop a competitive advantage. Oil and fuel prices are one of the common sources for forecasting. To operate many automobiles on the market, oil or fuel is needed. By using the economic indicator the auto industry obtains vital information on what type of vehicles to manufacture. The information obtained by using forecasting tools will allow the auto industry to decrease supply of goods acquiring less miles per gallon (mpg) and increase supply of high mph vehicles when oil and fuel prices are high. The opposite is applied when oil and fuel prices are low. There are a variety of forecasting models that exist to predict future events or trend with the economy. Industries such as the auto industry use the forecasting sources and economic indicators to keep the industry alive and aide in creating a financially healthy industry. The government provides each industry with a set of economic indicators relevant to the conditions of the industry. By providing economic indicators the industry can forecast for future periods of time based on growth of the industry. The six economic indicators are not the only proposed way to forecast for the auto industry. One method relevant to the auto industry is the observance of consumer spending. By viewing consumer viewing a trend can be established to acquire forecast information pertaining to future periods spending. By using the data obtained in consumer spending the auto industry can see how consumers handle increase and decrease prices in the economy. This allows the industry to forecast or obtain a plan for implementing budgeting based on previous trends. This approach is straightforward in predicting the economy in future periods and is often accurate in analyzing trends. The approach can uncover changes in the spending habits based on demographics of the consumers that may lead cost shift in supply and demand (HS Dent, 2010). Even with the forecasting method in place the industry can imply changes at any given time for unexpected economic activity. â€Å"The auto industry plays a significant role in the U. S. economy. In October 2010, employment at auto and parts manufacturing and dealerships was more than 3. 3 million, according to the federal Bureau of Labor Statistics† (Basu, 2011). Past and present fiscal policies, monetary policies, budget deficits or surpluses affect the economy and the auto industry as well. â€Å"Fiscal policy is the means by which a government adjusts its levels of spending in order to monitor and influence a nation’s economy† (Investopedia. om, 2009). Fiscal policies affect everything from taxes to unemployment rates. Even though this is true, fiscal policies many not affect everyone in the same way. If the government decides to raise taxes, they may not raise them for everyone. They may decide to only raise taxes on the upper class or the middle class. When the government decides to build a street or a bridge, this provides many jobs for people who work construction. This in turn helps to lower unemployment numbers. Fiscal policies helped to save a couple of big players in the auto industry in 2008. With a big downturn in the economy, the rise in gas prices, and more and more people losing their jobs, Americans were not buying automobiles at the same rate as they had done in previous years. General Motors and Chrysler were both facing bankruptcy. The government stepped in realizing that these auto manufacturers were too big and had to big an impact on the economy to fail, they offered the companies bailouts. Between the two companies, they received a total of $17. 4 billion from the government to avoid bankruptcy and attempt to boost auto sales (Amadeo, 2011). Monetary policies are the actions of a central bank, currency board or other regulatory committee that determine the size and rate of growth of the money supply, which in turn affects interest rates. Monetary policy is maintained through actions such as increasing the interest rate, or changing the amount of money banks need to keep in the vault (bank reserves)† (Investopedia. com, 2011). This means that monetary pol icies have a direct effect on the economy because changes in interest rates can sway people’s decisions on whether or not to finance large sums of money for items such as homes or cars. Monetary policies also affect the countries inflation. If too much new money is introduced into the economy to fast inflation rates will increase. This directly affects how much people can buy. With a rise in inflation the value of the dollar decreases and in turn cannot buy the same amount of a product as they previously did before the rise in inflation. This means that a person will have to spend more money to get the same things they previously purchased, but for less money. â€Å"The health of the auto industry depends on the health of the economy. Monetary policy sets the tone for the economy. If interest rates are low, cars are more affordable, which usually means more auto jobs. If interest rates are high, dealerships have more unsold cars and auto jobs are fewer. This leads to fewer taxes paid by the industry and more unemployment insurance payouts, both of which affect fiscal policy† (Basu, 2011). The auto industry is stronger when interest rates are low and people have money to spend. When the auto industry is strong the economy is stronger because more people are employed and able to spend money to help boost the economy. Budget deficits and surpluses affect both the economy and the auto industry in similar manners. If the country has a budget deficit in most cases the government will have to cut government spending or even raise taxes to attempt to balance the budget. This has a negative impact on the economy because if government spending is cut jobs are lost. If the government cannot afford to continue work on a bridge or road they will have to stop the job and many construction workers will lose their jobs. This will cause unemployment to rise. With a rise in unemployment or a rise in taxes people have less money to spend and put back into the economy so the economy slows. This is the same thing that happens to the auto industry if there is a budget deficit. If people do not have money to spend they will not purchase that new vehicle or pay for the part that they need to fix their vehicle. This will reduce the number of automobiles and parts that need to be produced and can cause a layoff to be done within the industry resulting in a rise in unemployment rates. The auto industry is directly affected by the economy. On the other hand, if the economy is strong, and there is a budget surplus this has a positive effect on the economy and on the auto industry. With a budget surplus, the government could increase government spending. This would lead to more jobs and with more jobs there are more people who can afford to spend money. The government could also cut taxes. This would allow people to have more money from their pay checks and with more money there is more spending. This directly affects the auto industry because when people have money to spend they will be more likely to make the big purchases, such as a vehicle. People will also be more likely to get the repairs done on their vehicles that they have been putting off until they could afford to do them. The automotive industry has suffered major damage because of the last recession within the United States economy. Alarmingly high unemployment rates and the new threat of inflation have slowed the recovery of the automotive industry from a near collapse and with it the recovery of the economy, which is closely related to the success of the automotive industry. The complications in the global market have further complicated the recovery process of the automotive industry by dragging down retail sales and production levels due to growing concerns of debt and unemployment in several nations. The financial troubles plaguing the global market and the remaining uncertainty of the success of the government-funded bailouts for the United States automotive industry have caused automotive companies to rethink their strategies, and evaluate their companys current position in the global automotive industry. Automotive company managers must consider the future needs of consumers, the environmental impact of their products, and the quality demands placed on the industry by society when formulating long-term competitive strategies (Muller, 2010). General Motors is one of several automotive companies in the United States that was forced to accept government assistance during the recent recession to avoid a disruption in its daily operations. The company was forced to abandon several of its brands or certain models and restructure its operations to achieve a more cost efficient business model. The company has managed to remain productive and has regained some of its lost competitiveness and profits through aggressively seeking to expand its operations into new markets where demand for quality transportation methods has risen during the last several years. However, despite the companys best efforts to achieve the same level of prosperity it once enjoyed, the slowdown in the world economy has hampered the companys growth and forced the company to consider new strategies to remain a competitive force in the automotive industry (Flint, 2009). One recommendation for General Motors that will allow the company the opportunity to grow is to continue its aggressive expansion into new markets. This will help the company regain its competitiveness in the industry by introducing its products to new consumers who may be looking for new and exciting automobiles to express their individuality or businesses who may be searching for a more dependable transportation solution. The company will not only have the opportunity to increase retail and business automobile sales but will also be able to increase the amount of vehicles it provides for fleet services, such as car rental services, taxi services, and government agencies that rely on vehicles to provide services to society (Schaefer, 2011). Expanding into new markets opens up the possibility that the company will be able to form new partnerships that will help lower the cost of production while maintaining a high degree of quality in its products. The lower production costs will allow the company to commit more resources to research and development projects that will help ensure the company is able to meet the future needs of consumers (Savitz, 2011). Brand protection is one area of General Motors long-term strategy that it can improve upon. In the past, the company has allowed several of the brands it promotes to degrade by focusing only on the promotion of its highest performing brands. This forced the company to drop its neglected brands completely due to financial constraints, which resulted in a decrease in the companys consumer base. The closure of these brands may have made the company appear to be unstable to consumers. By consumers losing faith in the company may further contribute to consumer turning to competitors who appear more stable due to worries over General Motors ability to fulfill warranty and repair obligations during its financial struggles. The company can prevent this scenario from occurring by marketing its brands equally to their desired consumers and making sure that each brand is able to stand out from the products and services marketed by competitors (Sunshine, 2011). General Motors has the flexibility to adapt several strategies to help the company achieve its goals. One strategy involves dedicating more of the companys resources to researching and developing new technology that will improve the fuel efficiency and safety of the companys products. By developing partnerships and working with research firms and the scientific community to develop stronger metals and new engine parameters, the company will be better equipped to investigate and develop safer automobiles, and more efficiently produce effective research results (Savitz, 2011). Developing partnerships with companies outside the United States may also prove to be an effective strategy for reducing production costs. Searching for companies that can produce and assemble low costs automobile parts without sacrificing quality will be necessary for the company to implement this strategy. This may help the company counter the effects of the rising costs of raw materials. The company may also consider relocating production operations to countries were production costs are significantly lower than in the United States, which may help alleviate the strain of increasing production costs that may force the company to raise the prices on its automobiles (Muller, 2011). The downside to this scenario would be that this type of action would increase unemployment, due to the lack of jobs created by the automotive industry. The company can focus more on developing environmentally friendly cars and the development of alternative sources of fuel. Electric automobiles rely on battery and solar power instead of fossil fuels. These types of cars can help reduce the amount of greenhouse gases released into the atmosphere from the operation of automobiles. By developing cars that rely on battery power, the company will be able to promote a green initiative and show its dedication to protecting the environment, while attracting new consumers who are interested in smaller, more environmentally friendly cars (Savitz, 2011). The technology used in these types of vehicles may have other uses as well, which increase the usefulness of the products to consumers. For example, the battery packs that power electric cars are being researched as an alternative power source for homes in case of a power outage (Wang, 2011). Implementing these strategies and adapting to future changes in consumer needs and demands placed on the automotive industry will be key factors in the successful revitalization of the General Motors brand of automobiles. General Motors must remain flexible in the strategies it adopts to take advantage of new opportunities and technology as they arise or the company may face the risk of delayed growth and be viewed as a damaged company. To avoid this, the company can change its marketing strategy to present the company and products in a fresh and exciting method to consumers. This can show the company is focused on developing innovative products that will improve the quality of life of its consumers. During the current economic conditions companies are faced with many challenges. A way saving or preserving what the company has built over the years is essential to the survival of the company. This paper has reviewed what economic indicators that the automotive industry uses and included an in-depth analysis on how team C’s forecast would affect the industry. Reviewed the effect of past and current fiscal policies, monetary policies, budget deficits, or surpluses on the economy and how it affects the auto industry. Followed by a few final recommendations and strategic initiatives that should be taken to help the auto industry become stronger and weather through the current economic conditions.

We Will Remember essays

We Will Remember essays American lives had seemed like a never-ending hourglass, until the hourglass was stopped on that fateful September day. September 11th has forever changed the way we think about our independence. Although the hearts of Americans were truly broken, we learned a very valuable lesson in our commitment to being free and independent. Last years terrorist attacks on the United States have forever changed American lives. We will never forget those who heroically lost their lives during the attack or those who served our nation through our military and public service. Three thousand people lost their lives during the September 11th terrorist attacks. Our losses could have been greater than seventy thousand if all had gone as planned, but because of some unforeseen circumstances, many lives were saved. We owe the deepest gratitude to all those who lost their lives on this fateful day, especially those who withstood the test of time and prevailed in saving our great nation. America is part of an age-old culture of true patriotism of which, some had forgotten. The one-year anniversary of September 11th will unite all of America in commemorating those who lost their lives and show the true meaning of a patriotic nation. America never forgets her heroes, and always honors them with the highest regard, which they truly deserve. We cannot thank the men and women enough who lost their lives to keep America free. Now, we continue to rebuild, reunite, and stand at the right hand of Liberty as we fight the war on terrorism. Those who lost their lives on September 11th will not be lost in vain but will be remembered as architects who rebuilt a nation with indisputable patriotism and love for one another. ...