Advertising Evaluation Essay - 1393 Words

The press article entitled â€Å" Flattery will get an Ad Nowhere† essential message was to convey to the readers that â€Å"flattering† the consumer, advertising beauty-enhancing products, has as adverse effect and makes the consumer feel less beautiful. The source of this article came from the journal article â€Å"The Self-Activation of Advertisement Ads can affect whether and How Consumers Think about the Self†. The journal article includes four studies. The first study deals with how the enhancing products within an advertising context may address people’s self-concept, translating into activation of the self (Trampe et al 2011). In the second study, it is hypothesized that viewing advertised enhancing products in an advertisement context also†¦show more content†¦The twenty items were rated and the four lowest and highest products were used to determine the products that would be used for this experiment. The highest scoring products were used as the standard for beauty enhancing products. The four lowest scored products were used as the standard for problem-solving products. Study two focuses mainly with the effect of advertised versus unadvertised beauty enhancing products on self-evaluation. The experimenter believes that marketed products can stimulate the self. As an effect of their ability to activate the self, advertised products, as opposed to non-advertised products, may be used as a standard against which consumers evaluate the self (Trampe et al 2011). The was hypothesized that self-evaluations would be lower after introduced to advertised enhancing products, comparative to introduction to the same products when external of an advertisement background. One hundred and eighty-three females participated in the study for course credit. They were randomly assigned to the conditions of the 2 (context: advertised product vs. non-advertised product) x 3 (product type: eye shadow vs. shoe vs. deodorant) between-participants design (Trampe et al 2011). To refresh, according to the pilot test, the eye shadow illustrates an enhancing product and the deodorant illustrates the problem-solving product. However, in study two a shoe was addedShow MoreRelatedAn Evaluation of the Effects of a Global Advertising Campaign2034 Words   |  9 PagesAn evaluation of the effects of a global advertising campaign Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass media such as television, newspaper, radio, billboards as well as the internet. These channels are major tools that we use and see in everyday life. NeverthelessRead MoreThe Impact of Physically Evaluations Attractive Models on Advertising7158 Words   |  29 PagesThe Impact of Physically Attractive Models on Advertising Evaluations Author(s): Michael J. Baker and Gilbert A. Churchill, Jr. Source: Journal of Marketing Research, Vol. 14, No. 4 (Nov., 1977), pp. 538-555 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3151194 . Accessed: 02/05/2011 16:36 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTORsRead MoreThe Impact of Physically Evaluations Attractive Models on Advertising7167 Words   |  29 PagesThe Impact of Physically Attractive Models on Advertising Evaluations Author(s): Michael J. Baker and Gilbert A. 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